We know that every graphic designer has his own language.
Kerning, tracking, warm colors, cool colors, CMYK, RGB, OMG. There are a lot of technical terms thrown around and it can get confusing at the best of times. But, if you’re finding yourself confused, never fear – we’re here to help.
If you are just starting a career in graphic design or want to update your knowledge in terminology, then we have compiled the basic terms that every graphic designer should know by heart.
1. Golden ratio
We know that “divine proportion” is inherent in nature and many things around us. You can find it in flowers, beehives, shells and even in our bodies. The golden ratio occurs with two objects which, once you divide the larger by the smaller, resulting in the number 1.6180 (or thereabouts).
A golden ratio is created using a golden rectangle. If you have a rectangle of squares 1, 1, 2, 3, 5, and 8 respectively, as shown in the figure above, you can start building a golden rectangle.
Using the golden ratio, you will make your work more attractive and beautifully designed.
2. Rule of thirds
You can apply the standard of thirds by envisioning a 3×3 lattice lying over your picture and afterward adjusting the subject of the picture to the guidelines and their convergence focuses (for example setting the skyline on the top or bottom line) or allowing the elements of the picture to easily flow from section to section.
The artistic arrangement of type in a readable and visually appealing way. Typography normally concerns the plan and utilization of different typefaces such that betters outwardly communicate ideas. It can range from the creation or modification of custom type packages to the finer details involved in choosing typefaces, point sizes, line lengths, and spacing.
4. Body Copy
It can range from the creation or modification of custom type packages to the finer details involved in choosing typefaces, point sizes, line lengths, and spacing.
5. Display Type
This is the type that is designed to attract attention. Think of movie titles on posters, article titles in magazines, newspaper headlines, etc.
It is impossible to imagine a good design without a visual hierarchy. The visual hierarchy seeks to present the content of applications and websites so that users can understand the importance of each element.